We are looking for a part-time Brand Strategist to craft and execute our client's brand strategy, shaping their brand identity and market direction. This pivotal role will drive our client's brand positioning and ensure their unique voice resonates with their target audience, fostering lasting connections with their audience and driving business growth. This role demands a strategic thinker with a mix of marketing and design skills and strong business acumen.

About our client

Our client, an early-stage startup, is a cutting-edge consumer app that provides personalized activity suggestions. They're changing the way people engage with activities by offering tailored recommendations to match different interests, moods, and budgets, setting new standards in how individuals engage and connect with personalized activities.

About us

team&tonic is an exclusive network of freelance designers. We empower startups to hire the right freelance designers without compromising on quality, efficiency, or scalability.

We do this by providing a tailored shortlist of designers taking into account factors such as industry, budget, time zone, and language preferences. Our design strategists ensure that the projects stay on the right track, helping companies achieve real business growth through design.

Responsibilities

Lead the development and refinement of our client's brand strategy, covering all key aspects, including conducting thorough competitor analysis, defining the conceptual target audience, positioning, visual identity, and crafting compelling brand storytelling narratives.
Identify key target audience segments and develop personas, encompassing mindsets, attitudes, values, and behaviors, to guide brand strategy decisions.
Lead brainstorming sessions, workshops, and strategy discussions to drive creative thinking.
Craft compelling brand narratives and messages that resonate with our target audiences, reflecting the brand's values and mission, and ensure a cohesive brand voice.
Oversee the integration of the brand strategy into product and marketing strategies, ensuring alignment and consistency.
Ensure consistent brand representation across various dimensions, including tone of voice, copywriting, design, creative assets, media presence, and overall brand experience.
Establish key KPIs to measure the impact of brand initiatives and campaigns. Analyze data and insights to assess brand performance to recommend improvements/optimizations.

Qualifications

8+ years of experience developing and driving brand strategies.
Portfolio of work that showcases successful execution of brand strategies.
Mastery in both visual and non-visual aspects of branding, including visual identity, tone and voice, brand story, storytelling, and brand personality.
Experience in both agency and in-house environments, providing consulting expertise and long-term brand strategy implementation capabilities.
Strong analytical and strategic skills, with the ability to translate insights into actionable brand strategies that drive business growth and differentiation.
Native or fluent English. A rich vocabulary in English is a must.
Preferred Qualifications: experience working with early-stage startups or consumer apps in the lifestyle or personal development sectors.

Benefits

Competitive compensation
Work 100% remotely
Flexible freelancing position

How to Apply

Submit your application via our link: https://forms.gle/hiwDo86piMtiWNxK8

Do you have someone in mind who would be interested in this job?

Don’t hesitate to share the application link with them or send us an email at mariafernanda@teamsandtonic.com

Brand Strategist